Flylow

Started by a couple of skiers who imagined better gear for the mountains.

Flylow got its start when co-founders Greg Steen and Dan Abrams, both Colorado natives, and friends since college, couldn’t find a pair of ski pants that held up in the backcountry. The gear they were using was either built for mountaineering, which meant it was lightweight and breathable but didn’t fit right and lacked style, or it was made for ski resorts, so it looked good but fell apart after a season.

They figured, why not build ski clothes that could do it all? At the time, both Greg and Dan fancied themselves respectable telemark skiers. A French girl on the mountain saw them and seemed to agree yelling, “You don’t ski fast—you fly low.” With that, Flylow was officially born.